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Solutions for Publishers

From a Problem to a Challenge  - from a Challenge to a Solution–from a Solution to business success

How to sell a newspaper, magazine or a professional periodical? How to operate our sales-distribution system effectively? The question isn’t easy; nevertheless, the founders of Paradise Solution Ltd have been dealing with various solutions for the industry’s problems for a decade.

The operation of printed press is one of the most complex tasks, because the interdependency of human power and machines (used in the classic meaning) show up in every part of the process. From contents in the journalists’ notebooks or their paper notes and finalized in the editorial, digital material will be created. It will then be sent to the press through the layout editors’ computers. Distribution of the papers only start after the printing process under the watchful gaze of the printer operator – here again, human resources take a role – and finally magazines reach subscribers or stands.

After the work of publishers and their editorial offices, journalists, editors, layout editors, graphic designers and salesmen, our material will fall into the hands of typographers and printing-machines. Then suppliers of publishers bring the finalized papers to distribution centers, from there once again papers are manually moved to readers.

Yet how many human-machine and subtasks are waiting for workers in this segment of challenges?

Let’s see where the bottlenecks are in this process, what and how exactly we can improve.

There is a large gap between publishers and subscribers: when the publisher’s communication/interaction actually reaches readers it is mostly when the monthly fee is due.

Numerous calls with questions about distribution reach editorial offices day by day, staff members try to answer them during their daily work, so information can be easily lost. Most of these calls, however, do not require the publisher’s direct involvement: an outsourcing system is also able to fulfill this task with trained, costumer-oriented colleagues.

This system has two enormous advantages: it avoids unanswered calls completely, and, on the other hand, the publisher’s distributing divisions will only have to deal with those problematic situations to which the pre-screening could not find a solution for. However, only 5% of people with complaints actually call; in fact our research shows that 90% (!) of subscribers don’t report distributing, content or other problems with their ordered paper to the publisher. More than 50% of the same group doesn’t renew their subscriptions and only 3-15% of the rest of the subscribers (with magazines this number can be 25%) will renew again.

- Have a look at our references to see which Publishers are working with us –

The costumer-connection system of Paradise Solution would like to assist in this to its publisher partners. The PS Print Quality Service Bundle handles costumer relations in a complex and structured way, also helping the success of telesales and other promotional campaigns. Meanwhile, we guarantee a stable “Ratings” material to editorial offices to increase the efficiency of content development significantly.

If we can see clearly what happens to our subscribers, readers, we can start to complete the next task: to sell subscriptions.

But how is it possible to sell a paper in such a complex industrial structure, where there is significant interdependence and inertial force among traditional industries, which is enhanced even more by the internet’s draining effect?

Our opinion is to steer away from the standards of the past. We have to make the publisher-reader relations more interactive. Increasing the target areas and micro segmenting them is also a crucial factor in successful sales.

Without using customized offers for lifestyle and specific life situations (the so-called “magnet products”) successful sales is hardly imaginable.

For more information about the effectiveness of magnet products, i.e. gifts connected to offers, have a read of a recent article in Trade magazine.

Paradise Print Solution Quality CRM service is an interactive costumer service that handles and manages subscribers with e-mails, phone etc. as if they were data and in addition we are also able to segment them. Information can be tracked and recovered for different groups of the editorial system. Thus, the research department may examine trends; the editorial and marketing can also get a lot of useful information from this system.

Our other publishing solutions

With our outgoing calls we serve our publisher partners in the following areas:

• Promotional games (from the idea until notification of the winners)
• Quality assurance of distribution
• Follow-up of promotional offers
• Direct mail follow-up
• Information service, attention seeking
• Subscriber collection, telesales
• New product introduction
• Seminar and conference invitations, ticket sales
• Prompts

Under our Incoming Call Service we can offer the following as 24/7 hours service:

• Subscriber orders
• Complaints about distribution
• Control calls following complaint-investigations
• Customer service (automated and/or operators)
• Special rate telephone number service

Other services:

• Database clearing- building
• Call Center Audit
• Call Center Building
• CRM guidance

If you find that our team can add significant value to your style sheet, you can send your interest and we can help you to develop a personal solution that best fits the behavior of your subscribers.

Have a look at what publishers are working with us.